How to manufacture desire
Listed inNir Eyal's Hook ModelBehavioral Designon
The essay that became the Hook model — trigger, action, variable reward, investment — and the ethics it raises.
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Nir and Far · nirandfar.com#psychology
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Trigger, action, variable reward, investment — the engagement loop and the ethics around it.
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Listed inNir Eyal's Hook ModelBehavioral Designon
The essay that became the Hook model — trigger, action, variable reward, investment — and the ethics it raises.
Listed inNir Eyal's Hook ModelBehavioral Designon
Trigger, action, variable reward, investment — the engagement loop and the ethics around it.