yagdesign

Discovery Research

Getting evidence about real users before a single frame exists — the interviews, observation, and behavioural data the rest of the work rests on.

12 articles

Heatmaps

Listed inHeatmapsDiscovery Researchon

Click, scroll, and attention maps — genuinely useful for generating hypotheses, dangerous as evidence.

Beginner5 minDraft
#analytics

Surveys

Listed inSurveysDiscovery Researchon

What a survey can and cannot tell you, sane question design, and the response bias you inherit for free.

Beginner6 minDraft
#research