The psychology the UX roadmap leans on: how people actually decide, and the interventions that change behaviour without crossing into manipulation.
17 articles
Listed inBJ Fogg's Behavior ModelBehavioral Designon
Motivation, ability, and prompt converging at the same moment — stated by its author, with the action line explained.
Listed inNir Eyal's Hook ModelBehavioral Designon
The essay that became the Hook model — trigger, action, variable reward, investment — and the ethics it raises.
Listed inCognitive LoadBehavioral Designon
Intrinsic, extraneous, and germane load, and the interface decisions that add each kind.
Listed inCue-Routine-RewardBehavioral Designon
The habit loop, and why changing an existing routine beats installing a new one.
Listed inBehavioral EconomicsBehavioral Designon
Anchoring, endowment, and the reliable ways preferences fail to behave rationally.
Listed inGamificationBehavioral Designon
Points, streaks, and progress — where they genuinely help and where they replace real motivation.
Listed inDual Process TheoryBehavioral Designon
Fast intuitive judgement against slow deliberate reasoning, and which one your screen is talking to.
Listed inNir Eyal's Hook ModelBehavioral Designon
Trigger, action, variable reward, investment — the engagement loop and the ethics around it.
Listed inChoice ArchitectureBehavioral Designon
Defaults, ordering, and option count — the arrangement decisions you cannot avoid making.
Listed inPersuasive TechnologyBehavioral Designon
The research tradition behind behaviour-change products, and the line it keeps being pushed past.
Listed inHuman Decision MakingBehavioral Designon
The bounded, context-dependent way real decisions get made — and what that means for interfaces.
Listed inCREATE Action FunnelBehavioral Designon
Cue, reaction, evaluation, ability, timing, execution — a diagnostic for where an action falls apart.
Listed inNudge TheoryBehavioral Designon
Changing behaviour by changing the environment while leaving every option available.
Listed inSocial ProofBehavioral Designon
Using other people's behaviour as a signal, and when it reads as pressure instead.
Listed inBJ Fogg's Behavior ModelBehavioral Designon
Behaviour as motivation, ability, and prompt converging — and why ability is usually the cheapest lever.
Listed inHabit FormationBehavioral Designon
What genuinely turns a repeated action into an automatic one, on realistic timelines.
Listed inLoss Aversion & FramingBehavioral Designon
The same fact stated as a loss or a gain, and the measurable difference it makes.