Journey Mapping
Listed inJourney MappingSynthesis & Modellingon
Mapping the whole arc, including the parts your product does not own, to find where it actually breaks.
Intermediate8 minDraft
#research
#artifacts
Turning raw research into artefacts a team can act on — the maps, models, and personas that survive contact with a roadmap.
11 articles
Listed inJourney MappingSynthesis & Modellingon
Mapping the whole arc, including the parts your product does not own, to find where it actually breaks.
Listed inResearch RepositorySynthesis & Modellingon
Making findings findable a year later, so the next team does not re-run the study you already ran.
Listed inJourney MappingSynthesis & Modellingon
What belongs on a journey map, what does not, and the scoping decision that determines whether it gets used.
Listed inEmpathy MapsSynthesis & Modellingon
Says, thinks, does, feels — a fast way to make a team notice the gap between the four.
Listed inMental ModelsSynthesis & Modellingon
The model users already hold, and the cost of every place your interface contradicts it.
Listed inPersonasSynthesis & Modellingon
Behavioural archetypes that change decisions, not demographic sketches that decorate a deck.
Listed inTask AnalysisSynthesis & Modellingon
Decomposing a task into steps and decisions so you can see which ones the product should absorb.
Listed inAffinity MappingSynthesis & Modellingon
Clustering observations until themes emerge, and resisting the urge to sort into the answer you arrived with.
Listed inService BlueprintsSynthesis & Modellingon
Extending a journey map downward into the systems, staff, and handoffs behind each step.
Listed inResearch ReadoutsSynthesis & Modellingon
Presenting findings so they land as decisions rather than as a document nobody opens twice.
Listed inSynthesizing ResearchSynthesis & Modellingon
Getting from hours of transcript to a small set of claims you would defend in a room.