Polaris content guidelines
Listed inUX WritingContent Designon
Voice, tone, and the concrete rules for buttons, errors, and empty states — a content style guide you can copy the shape of.
External
Shopify · polaris.shopify.com#content
#systems
The words in the interface, treated as a design material with the same rigour as layout and color.
9 articles
Listed inUX WritingContent Designon
Voice, tone, and the concrete rules for buttons, errors, and empty states — a content style guide you can copy the shape of.
Listed inMicrocopyContent Designon
Labels, hints, and button text — the smallest words with the largest measured effect.
Listed inReadabilityContent Designon
Sentence length, structure, and the reading level an interface should actually target.
Listed inVoice & ToneContent Designon
A stable voice, with tone that shifts by context — especially when the user is in trouble.
Listed inNaming ThingsContent Designon
Choosing names users already hold, and the compounding cost of an internal term that leaks out.
Listed inUX WritingContent Designon
Writing interface copy that is clear, short, and consistent with what the system actually does.
Listed inContent StrategyContent Designon
Planning what content exists, who owns it, and how it stays true after launch.
Listed inError MessagesContent Designon
Saying what happened, why, and what to do next, without blaming the person reading it.
Listed inLocalization & i18nContent Designon
Text expansion, RTL, dates, plurals, and the layout assumptions that break in translation.