Contextual Inquiry
Listed inContextual InquiryDiscovery Researchon
Watching the work happen where it happens — the fastest way to find the workaround nobody mentions.
Intermediate6 minDraft
#research
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Listed inContextual InquiryDiscovery Researchon
Watching the work happen where it happens — the fastest way to find the workaround nobody mentions.
Listed inProduct StrategyStrategy & Businesson
A diagnosis, a chosen approach, and a coherent set of actions — not a list of features with dates.
Listed inPrototypingPrototyping & Toolson
Choosing a prototype to answer one question, rather than building a demo of everything.
Listed inFeedback & AffordanceMotion & Interactionon
Signalling what is interactive and confirming that it worked, within the window users notice.
Listed inNir Eyal's Hook ModelBehavioral Designon
Trigger, action, variable reward, investment — the engagement loop and the ethics around it.
Listed inMultivariate TestingMeasure & Iterateon
Testing several changes at once, the interaction effects, and the traffic it demands.
Listed inHeatmapsDiscovery Researchon
Click, scroll, and attention maps — genuinely useful for generating hypotheses, dangerous as evidence.
Listed inCompetitor AnalysisStrategy & Businesson
Mapping the field by the job it serves rather than the feature list it advertises.
Listed inSketchPrototyping & Toolson
The macOS incumbent, its symbol model, and where it still fits alongside a Figma-first team.
Listed inVoice & ToneContent Designon
A stable voice, with tone that shifts by context — especially when the user is in trouble.
Listed inChoice ArchitectureBehavioral Designon
Defaults, ordering, and option count — the arrangement decisions you cannot avoid making.
Listed inAI-Assisted DesignAI-Assisted Designon
Where AI tooling earns time back in a design workflow, and where it quietly costs more than it saves.
Listed inRecruiting ParticipantsDiscovery Researchon
Screeners, incentives, and the sampling errors that make a well-run study answer the wrong question.
Listed inMarket SizingStrategy & Businesson
Getting to a defensible number, and knowing which decisions the number should actually change.
Listed inDesign File HygienePrototyping & Toolson
Naming, structure, and archiving, so the file is still navigable to the person who inherits it.
Listed inNaming ThingsContent Designon
Choosing names users already hold, and the compounding cost of an internal term that leaks out.
Listed inPersuasive TechnologyBehavioral Designon
The research tradition behind behaviour-change products, and the line it keeps being pushed past.
Listed inDesigning AI FeaturesAI-Assisted Designon
Setting expectations, showing confidence, and designing the recovery path for when it is wrong.
Listed inPersonasSynthesis & Modellingon
Behavioural archetypes that change decisions, not demographic sketches that decorate a deck.
Listed inDesign SprintsProcess & Facilitationon
The five-day format, what it is genuinely good for, and the problems it is the wrong tool for.